Jan Tschichold is widely considered one of the most powerful and influential typographic designers of the 20th Century. He worked heavily in the area of new typography and sans-serif typefaces in his homeland of Germany, until the rise of the Nazi party when he fled to Switzerland after his designs began to challenge traditional German culture. Tschichold is also well known for his work with the well known Penguin Books company.
Tschichold grew up emerged in art and design. His father was a sign painter, and Tschichold followed in his footsteps, studying calligraphy and design at the Leipzig Academy of Graphic Arts and Book Production. Not shortly after, however, he abandoned the traditional styles of letter making and took up the idea of the newly popular modernist movement. His designs moved into a more radical, asymmetrical and geometrical style. His creations of sans-serif, simple, and clean typefaces came as a welcoming breath of air in the heavily gothic and script-style world of German type.
After an arrest by Nazi authorities and a narrow escape to Switzerland, Tschichold settled into the quieter role of a book designer, favoring more traditional layouts and styles. Fourteen years later, Tschichold took a position at Penguin Books, where he eventually created developed their iconic, standardized cover design and produced over 500 book covers.
To learn more: http://www.designishistory.com/1920/jan-tschichold/
http://www.britannica.com/biography/Jan-Tschichold
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