Type: Serif
Designer: Gerard Unger
Other fonts the Designer has designed: Markeur, M.O.I, Demos, Praxis, Hollander, Flora, Vesta, Argo
Date it was designed: 1985
Classification: Transitional Serif, Neue
Swfit's family members: Light, Light Italic, Regular, Italic, Medium, Medium Italic, Bold, Bold Italic, Heavy, Heavy Italic, Black Condensed
TYPE STYLES
Old Style: Roman typefaces of the 15th and 16th emulates classical calligraphy. (Sabon, Adobe Garamond Pro, Minion Pro, Livory).
Transitional: Letterforms with sharper serifs and more vertical axis, which makes for sharp forms and high contrast. (Baskerville, Americana, Bulmer)
Modern: Radically different from previous styles, and even considered to be 'abstract' for the 18th and 19th centuries, these letterforms have thin, straight serifs, vertical axis, and sharp contrast between thick and thin strokes. (Bodoni, Marconi, Walbaum)
Slab Serif: Orginally designed for advertising, these letterforms have thick, blocky, 'slab' serifs. (Rockwell, Soho, Clarendon)
Sans Serif: These letterforms are basically Old Style (Humanist Serifs) with the serifs chopped off. (Frutiger, Gill Sans, Mentor Sans)
Stroke Weight: The thickness of the stroke (the lines) that make up a letter
Axis or Stress: An imaginery line drawn from top to bottom, bisecting the top and bottom strokes of a letter form
example...
Small caps: Shrunken versions of ALL CAPS. They match the x-height of lowercase letters.
Lining Figures: Figures that are uniform in height and align with baseline and cap height, and are usually the size of capital letters.
Non-aligning figures:Also referred to as "Old Style figures", are numbers designed to harmonize with the proportions and rthym of lowercase letterforms.
Ligatures: When two letterforms of a font overlap when next to eachother in a word, such as a lowercase 'f' followed by a lowercase 'i', a ligature happens when a combined letterform is created in order to control letter spacing and allow to letter forms to harmoniously exist next to eachother.
Summarize Type measurement: [I believe this quote from Linotype Font Feature describes Type Measurement well] "When type was cast in metal, the printing surface – the “face” – was mounted on a block of metal called the “body”. The type sizes – measured in points – refered to this metal body rather than the face itself. The proportion of the face on the body could vary considerably from one typeface to another.
This principle still applied. For example a 10 point type is one that measures 10 points from baseline to baseline when set solid (ie without any extra space being added between the lines). So it is possible for one 10 point type to look smaller than another but they will both take up the same depth from line to line."
