The new London Luton Airport recently finished a re-branding project by ico Design, where they avoided the usual airport logo clichés of things in movement, and opted for a bold, simple, abstract monogram made out of 9 squares, assembled in 3 triangles, arranged in a unique vertical format. This branding project also included a new, custom type family designed soley for LLA's new identity. In full, this new identity provides a modern type with plenty of character and numerals.
I really like this new brand identity because its fresh, techno, and bright. The color blocking with intense, cheery colors is a good break from the norm of white, red, and blue seen in many airplane logos.
The San Fransisco Museum of Modern Art also has a new brand identity, following its renovation. The SFMOMA's new building is much more open to the city, so the new logo was designed to be airy, with mulitple points of access. This organic, free-flowing construction emulates the free-thinking and diverse culture of the San Fransisco Bay Area. The new logo was also designed to be as versatile and dynamic as the art found inside. The logo has two forms : contracted or expanded. In general, this is a minimal design, so the addition of the striped patterns in bags and other signage adds a touch of energy allows for some flexibility as well as a range of textures.
When I first saw the SFMOMA redesign I didn't like it all. Then, once I saw the logo being used in various applications, I liked it a lot more! I think it is much more interesting in its expanded view, although I'm sure having the contracted, simple logo around for other uses is very important to the brand identity as well.
Another re-branding project was recently completed by the Maurits House, an art museum in the Netherlands that houses more than 800 Dutch Golden Age paintings, including the famous Girl with a Pearl Earring by Johannes Vermeer. The new logo is inspired by artists’ monograms, and is used on brand identity articles, such as key paintings to communicate a clear link between the Mauritshuis and its collection of art. The new logo hints at the museum’s heritage with its old-fashioned calligraphic feel, while still being modern and clean. Because it is usually used at large sizes, the logo needed to convey a sense of identiy. Rendered in gold metallic, the logo works as both a serious institutional identity, and as a bright, flamoyant brand aesthetic depending on the context of its use. In other words, its very interchangable.
I love this design. Its simple, easy to read, and bold. The gold looks beautiful, sophisticated, and rich... like the whole content of the musuem.
Sunday, November 22, 2015
Monday, November 2, 2015
Letter Characteristics (some random info)
-- What are small capitals? How are they different than something set in ALL CAPS?
Small Caps are not just smaller capital letters, but are actually specifically designed small capitals. Simple using a reduced font size of a capital letter can cause its appearance to become too light, and can affect the width of a character. Therefore, using a Small Capital font ensures the best appearance of small capital letterforms.
-- Does your font have small caps? If not name a font that does.
No. 'Whitney' is a font that DOES.
-- Ligatures? why are they used? when are they not used? what are common ligatures?
A ligature occurs when two letters overlap one another when typed side by side, so a new letterform is created to fit both, such as an intersecting 'f' and 'i', the terminal of the f will be combined with the dot of the i. So, two letters are drawn to form one letter.
-- Does your font have ligatures? If not name a font that does.
Yes!
-- Difference between a foot mark and an apostrophe?
The foot mark is a single slanted, straight line, and the apostophe is curled.
-- Difference between an inch mark and a quote mark (smart quote)?
An inch mark is two slightly slanted, straight lines, and a quote mark is two curled apostrophes.
-- Hyphen, en dash and em dashes, what are the differences and when are they used.
Hyphens must be used for justifying text.
En-dashes are used between dates (2004 – 2005) (space on either side)
Em-dashes are the longest and are used for interrupting thoughts within other thoughts. (no space on either side)
Puncation rules:
"An em-dash is typically used as a stand-in for a comma or parenthesis to separate out phrases—or even just a word—in a sentence for various reasons
An en-dash is used to connect values in a range or that are related. A good rule is to use it when you're expressing a "to" relationship.
A hyphen is used to join words in a compound construction, or separate syllables of a word, like during a line break, or (self-evidently) a hyphenated name."
Small Caps are not just smaller capital letters, but are actually specifically designed small capitals. Simple using a reduced font size of a capital letter can cause its appearance to become too light, and can affect the width of a character. Therefore, using a Small Capital font ensures the best appearance of small capital letterforms.
-- Does your font have small caps? If not name a font that does.
No. 'Whitney' is a font that DOES.
-- Ligatures? why are they used? when are they not used? what are common ligatures?
A ligature occurs when two letters overlap one another when typed side by side, so a new letterform is created to fit both, such as an intersecting 'f' and 'i', the terminal of the f will be combined with the dot of the i. So, two letters are drawn to form one letter.
-- Does your font have ligatures? If not name a font that does.
Yes!
-- Difference between a foot mark and an apostrophe?
The foot mark is a single slanted, straight line, and the apostophe is curled.
-- Difference between an inch mark and a quote mark (smart quote)?
An inch mark is two slightly slanted, straight lines, and a quote mark is two curled apostrophes.
-- Hyphen, en dash and em dashes, what are the differences and when are they used.
Hyphens must be used for justifying text.
En-dashes are used between dates (2004 – 2005) (space on either side)
Em-dashes are the longest and are used for interrupting thoughts within other thoughts. (no space on either side)
Puncation rules:
"An em-dash is typically used as a stand-in for a comma or parenthesis to separate out phrases—or even just a word—in a sentence for various reasons
An en-dash is used to connect values in a range or that are related. A good rule is to use it when you're expressing a "to" relationship.
A hyphen is used to join words in a compound construction, or separate syllables of a word, like during a line break, or (self-evidently) a hyphenated name."
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