Monday, February 29, 2016

Famous Poster Designers


Armin Hofmann
- one of my favorite designers EVER - 
Armin Hofmann is a very famous Swiss poster designer. He loved to use black and white, sometimes with limited use of red or light blue, and lots of geometric forms.  His posters for theatrical productions, such as the one for the ballet, Giselle, are very well known as well.  When using images, he liked to use raw, unfiltered, often grainy images that reflected the interactiion of light and design.  He wasn't just a famous designer, he was also an extraordinary teacher, inspiring and coaching generations of designers. 






Paula Scher
Described as "iconic, smart, and unabasedly populist" Scher is a well known designer specalizing in identity, enviornmental design, packaging desing, etc.  She works at legendary design firm, Pentagram, in New York City, and has designed for top-knotch clients such as Tiffany & Co. and The New York Times Magazine.  Her recent work has introduced a whole new level of "dimensional graphic design" by fusing architecture, graphics, environmental design, and wayfinding into a complete expierence.






Josef Muller-Brockman
Muller-Brockman is a very well known Swiss designer, who was also influenced by the ideas of several different design and art movements including Constructivism, De Stijl, Suprematism and the Bauhaus.  Like his counterpart, Hofman, he enjoyed working with more serious tonalities of black, white, red, etc. and always stuck to the grid.  He wrote two famous books about the Grid system, and is part of the reason it is so essential to designers today.






Herbert Matter
Matter was a Swiss designer, and was known for his poster designs that both successfully communicated their immediate messages, used photomontage, and had a strong personal expression.  His contribution to the partnership of design and photography lives on in importance today.  He also worked alongside Alexey Brodovitch at Harper's Bazaar, among many other travels and jobs! 





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