What is the difference between lettering and font design?
WHAT IS TYPOGRAPHY? "The style, arrangement or appearance of typeset matter, and is a product of the movable type printing system that much of the world has used for centuries." So basically, typography involves the design of a font- which is a set of characters (letters and symbols) that are made into digital files that can be resized and styled, and printed again and again. Typography is actually a subset of lettering.
WHAT IS LETTERING? "Lettering can be simply defined as the art of drawing letters." Unlike fonts or typography, which is a full alphabet and symbols/numbers, lettering is created for a specific combination of letterforms crafted for a single use and purpose (such as a quote or name) as opposed to using previously designed letters (a font) as components.
The following link provides more very interesting information concerning the difference between hand lettering and typography:
http://www.smashingmagazine.com/2013/01/understanding-difference-between-type-and-lettering/
---------------------------------------------------------------------------------------------------------------------------
Famous type designers to know:
SUMNER STONE is the creative mind behind Adobe's typographic program, including the Adobe Originals and founded the Stone Type Industry Inc in California, which has produced a variety of award winning custom type designs including those for clients such as General Motors, Mobil, and The San Francisco Public Library. He continues to teach typography and calligraphy, lecture around the country, and has written two books.
http://stonetypefoundry.com/aboutsumnerstone.html
MATHEW CARTER is well-known for co-founding Bitstream in 1981. He also designed famous typefaces, Verdana and Georgia for none other than Microsoft, which are unique in their ability to be extremely legible at very small sizes on a screen. He has been awarded numerous awards for his work, including the a Medal from the Type Directors Club for having made significant contributions to the life, art, and craft of typography and a MacArthur Fellowship award for exceptional creativity.
https://www.myfonts.com/person/Matthew_Carter/
BRUNO MAAG is the co-founder and owner of Dalton Maag, possibly the largest independent custom type company in Europe. Maag studied in Switzerland, and has previously worked in London. With his company, he recently worked on a huge font project for Nokia and a font design for the 2016 Rio Olympics.
https://www.myfonts.com/newsletters/cc/201209.html
No comments:
Post a Comment